Zaica Life is a tea and spice company based in Ann Arbor, MI that blends elegance, culture, and passion into each of their products. From sustainably sourced teas and spices to bamboo tea trays designed for tea services, Zaica Life's mission of improving their patrons' quality of life is made more tangible as the business continues to grow each day.
In capturing Zaica Life's vision, I had to toe the line between highlighting high-class luxury goods and focusing on providing an easy gateway between Zaica Life's diverse customer base and their products. Rather than compromise on either aspect, I chose to create long-form content designed to be informative while maintaining an elegant aesthetic within each video.
Going forward, I will be using a mixture of long-form content and short-form content more readily available for consumption by potential customers, while maintaining the aesthetic of the following clips.
In addition to filming and editing videos for Zaica, I have also edited existing product videos using Adobe After Effects and Premiere. These edits often involve removing text, re-syncing audio, and adding new text.